Allu Arjun's new film under the direction of Surender Reddy was formally launched at Ramanaidu Studios in Hyderabad on Wednesday (October 24, 2012). The film will be produced by Nallamalupu Srinivas (Bujji) and Dr Venkateswara Rao under Lakshmi Narasimha Productions banner.
Megastar Chiranjeevi, Allu Arjun, Allu Aravind, D Ramanaidu, K Raghavendra Rao, and several others attended the event. Shyam Prasad Reddy switched on the camera while Chiranjeevi gave the clap to the first shot directed by VV Vinayak.
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