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Allu Arjun - Trivikram Movie Progressing at RFC

The shooting of Allu Arjun's new movie under Trivikram direction which was launched few days ago is currently going on in Ramoji film city, Hyderabad. A big Darga set was erected at the film city and few important scenes of the film will be shot in this location.

This movie is touted to be a romantic comedy action entertainer in which Allu Arjun plays a lover boy kind of role. Trivikram directing this movie after ' khaleja' and Ileana is playing the female lead. This movie will be completed with in four months and will be ready for release by June if everything goes as per the plan.

AS of now Partner is the title under consideration for this film. Devi Sri Prasad composing the tunes for this movie. Radhakrishna is producing this movie on Harika Hasini Productions and DVV Danayya is presenting it.

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bunny is Colgate brand ambassador

Colgate-Palmolive (India) Ltd, today announced Allu Arjun as the new face of Colgate MaxFresh, a top brand in the company's portfolio in Andhra Pradesh. He will feature in the new TV commercial campaign.
Targeting youth

Ms Rekha Rao, Vice President Marketing, Colgate-Palmolive (India), in a statement said, “Colgate MaxFresh is targeted at the youth. Today's youth is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador.”

Allu Arjun as chief guest for 'Ee Rojullo' audio launch

New comers Srinivas and Reshma starring 'Ee Rojullo' audio will be launched on February 9 in Hyderabad. Allu Arjun will attend this audio launch as chief guest. The audio launch will be done at Shilparamam. Maruti is debuting as director with this movie.

Audio of Ee Rojullo is being marketed by SaReGaMa. JB Has composed the music for this film. This film is touted to be a full length youthful comedy entertainer. Good friends Movies is produced this movie. Prabhakar Reddy handled the cinematography. Movie is expected to release in last week of this month.

Allu Arjun endorses another national brand

Allu Arjun making an impact as the 7-Up brand ambassador, his brand value is taking wings.  He has now added another feather to his 'ad cap'.  Colgate-Palmolive (India) Ltd has announced Allu Arjun as the new face of Colgate MaxFresh, a top brand in the company's portfolio in Andhra Pradesh. He will feature in the new TV commercial campaign.

The reason for signing the Stylish Star is pretty obvious.  He enjoys popularity in the State of Andhra Pradesh, besides having that guy-next-door charm.  In fact, a press statement by Ms Rekha Rao, Vice President Marketing, Colgate-Palmolive (India), said, "Colgate MaxFresh is targeted at the youth. Today's youth is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador."

Arjun's brother, Sirish, has expressed happiness over his signing up the national brand.  He tweeted,  "Colgate has signed Allu Arjun as its AP brand ambassador.  Glad both his endorsements (7Up and Colgate) are respected national brands."

Arjun shares the privilege of signing more than one national brand with Mahesh Babu, who is unarguably the biggest brand ambassador among the Telugu actors today.

Allu Arjun signs a Rs 2-crore deal

After Ram Charan Tej’s Rs 2-crore deal with a mobile network, it’s Allu Arjun’s turn to also sign a Rs 2-crore deal to promote a toothpaste brand. The company was looking for a “youth icon” to endorse their brand, so the actor shot the campaign at the end of January.

“He was receiving offers but was looking for a premium brand, and this one is apt for his energetic personality. More than the money, it was the spirited concept that attracted him as it connects with the youth,” says a source close to the star.

After conquering Tamil Nadu with his cola commercial, the T-town star will now be wooing Keralites.

“We declined to promote it in Tamil Nadu so they are looking for another actor. However, we wanted to tap Bunny’s growing fan base in Kerala and Bengaluru, so we agreed to those two versions as well,” adds the source.

The peppy commercial, which harps about the “power of fresh breath”, will shortly go on air in the three regions. Let’s see how the actor enhances the sales of the product with his smile.